A unique firm
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C/ Príncipe de Vergara, 187
Plaza de Rodrigo Uría
28002 Madrid . España.
1. What are cookies?
A cookie is a file that is downloaded onto the user’s computer/smartphone/tablet when he or she accesses certain websites. A cookie stores information about the user’s navigation of the website from those devices and allows that information to be recovered. For more information on cookies, visit the following link: www.allaboutcookies.org
The Website only uses Matomo cookies, the details of which are as follows:
InnoCraft Ltd, a New Zealand company with registered office in 7 Waterloo Quay PO625, 6140 Wellington, New Zealand (hereinafter, “Matomo”). As Matomo is located outside the EU, Matomo’s team has appointed a representative in the European Union: ePrivacy Holding GmbH, with registered office in Groβe Bleichen 21, 20354 Hamburg, Germany.
Information collected by Matomo and information provided to UM
Matomo tracks web traffic from website users (including information regarding the times at which the website has been visited, whether the user has previously visited the website, which website has referred the user to the website concerned, IP address, etc.). By default, Matomo actives the setting of “Anonymization of the IP address” through which it stores in the database the IP addresses of each new user visiting the website but without the last digits of such IP addresses.
Matomo does not provide UM with the users’ actual IP address: it only provides statistical information concerning visits (users who have visited the site only once, the number of pages viewed, pages per visit, average duration of each visit, percentage of repeat visits, percentage of new visits, new users and repeat users, the frequency of visits and recent visits, whether there has been interaction with the content on the page, pages viewed), demographic data (language, country/territory, city), technology used (web browser, operating system, ISP, type of device), and source or medium.
Matomo is a web analytics tool which allows website owners to analyse the degree to which users interact with the site. Clients of Matomo can consult various reports describing how users interact with their site with the aim of enhancing performance. Through this information, UM is able to analyse the user’s navigation of its Website. Matomo provides information about trends without identifying actual users.
The purpose of the data processing undertaken by Matomo is to analyse and measure data to provide services to its clients (e.g. analysis of data concerning visits to a website).
Alternatively, users may deactivate Matomo’s cookies as follows:
By configuring their browser:
- Google Chrome, at http://support.google.com/chrome/bin/answer.py?hl=en&answer=95647
- Internet Explorer, at https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
- Mozilla Firefox, at http://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
3. Legal basis and retention period
The personal data are retained for the period established by Matomo in its policy Compare Pricing Plans - Matomo Ethical Web Analytics.
4. Communications and international data transfers
The third-party cookies used on this Website belong to Matomo, which is located in the New Zealand, a country that, although it is outside the European Economic Area (EEA), offers a level of data protection comparable to the level in Spain (as recognised by the European Commission in its Commission Implementing Decision of 19 December 2012 pursuant to Directive 95/46/EC of the European Parliament and of the Council on the adequate protection of personal data by New Zealand (notified under document C(2012) 9557)). In any case, the data collected by Matomo is stored within the European Union.
5. Rights of Users
In addition, Users have the right to address their requests to the competent data protection authority. In Spain, the competent authority is the Spanish Data Protection Agency (Agencia Española de Protección de Datos - www.aepd.es).