A unique firm
We share our knowledge
C/ Príncipe de Vergara, 187
Plaza de Rodrigo Uría
28002 Madrid . España.
1. What are cookies?
A cookie is a file that is downloaded onto the user’s computer/smartphone/tablet when he or she accesses certain websites. A cookie stores information about the user’s navigation of the website from those devices and allows that information to be recovered. For more information on cookies, visit the following link: www.allaboutcookies.org
The Website only uses Google Analytics cookies, details of which are as follows:
Google, Inc. (“Google”), a Delaware corporation with its principal place of business at 1600 Amphitheatre Parkway, Mountain View, California, CA 94043 (United States).
Information collected by Google and information provided to UM
Google Analytics tracks web traffic from website users (including information regarding the times at which the website has been visited, whether the user has previously visited the website, which website has referred the user to the website concerned, IP address, etc.).
Google Analytics does not provide UM with the users’ actual IP address: it only provides statistical information concerning visits (users who have visited the site only once, the number of pages viewed, pages per visit, average duration of each visit, percentage of repeat visits, percentage of new visits, new users and repeat users, the frequency of visits and recent visits, whether there has been interaction with the content on the page, pages viewed), demographic data (language, country/territory, city), technology used (web browser, operating system, ISP, type of device), and source or medium.
Google Analytics is a web analytics tool which allows website owners to analyse the degree to which users interact with the site. Clients of Google Analytics can consult various reports describing how users interact with their site with the aim of enhancing performance. Through this information, UM is able to analyse the user’s navigation of its Website. Google Analytics provides information about trends without identifying actual users.
Google Analytics is regulated by Google’s general terms of service, which are accessible at http://www.google.com/analytics/tos.html and by Google’s privacy policies, which can be accessed at http://www.google.com/intl/us/policies/privacy/ and http://www.google.com/policies/privacy/
The purpose of the data processing undertaken by Google is to analyse and measure data to provide services to its clients (e.g. analysis of data concerning visits to a website). You can find out more by clicking on the following link: https://support.google.com/analytics/answer/6004245?hl=en
Alternatively, users may deactivate Google Analytics’ cookies as follows:
The deactivation of Google Analytics’ cookies will not prevent the use of this Website.
3. Legal basis and retention period
The processing of a User’s personal data is necessary for the abovementioned purposes and the legal basis for such processing is the User’s consent, which he or she provides by clicking on the “Accept” button.
4. Communications and international data transfers
The third-party cookies used on this Website belong to Google, which is located in the US (and therefore outside the European Economic Area (EEA)). Google is adhered to the EU-US Privacy Shield.
5. Rights of Users
In addition, Users have the right to address their requests to the competent data protection authority. In Spain, the competent authority is the Spanish Data Protection Agency (Agencia Española de Protección de Datos).