Harvard studies Uría Menéndez’s strategy
The prestigious Harvard Business School has chosen Uría Menéndez as the subject of a case study that will focus on the firm’s development and strategy. The study is to be conducted, among others, in the School’s MBA course and Leading Professional Service Firm Executive Education Program.March 4, 2008
Uría Menéndez is the second law firm chosen for a Harvard case study after US law firm Wachtell, Lipton, Rosen & Katz. Uría Menéndez thus joins the select group of Spanish firms that have been chosen for Harvard Business School studies, including Zara, Banco Santander and Real Madrid football club.
Harvard Business School is a pioneer in the use of the case study method, which involves investigating real-life situations experienced by companies that can be used as examples for future executives. This method has been extended to all continents and is used in the most prestigious business schools. The case studies produced in Harvard have become particularly important in the education of the students at these schools.
The case study of Uría Menéndez contains a summary of the firm’s history, analysing the developments and strategic challenges faced from its incorporation to its current positioning in the legal arena. Students are asked to analyse the causes of its success and possible future challenges.
Luis de Carlos, Managing Partner of Uría Menéndez, Francisco Sá Carneiro, head of the Lisbon office and Antonio Herrera, head of the New York office attended the presentation and the discussion of the case study with the students. During the event, they were able to personally elaborate on the firm’s strategy.